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- Imagination
No imagination, no planes in the blue sky;
No imagination, no human footprints on the
moon surface; No imagination, no sound can
be heard from the other side of the earth;
No imagination, no rises of the skyscrapers.
Driven by imagination, human beings changed
the world, and correspondingly changed enterprises,
markets and consumption. 3M, Apple Computer,
Sony, Ford, GE, American Express, Boeing,
Johnson&Johnson, Motorola and many other
great companies are driven by their non-stop
imaginations. Imagination is the source for
all inventions. Imagination is dream, is vision
and is strategy.
Meikao believes that providing appropriate
and great imaginations to clients is one of
Meikao¡¯s sustainable advantages. From the
identity integration when Grandtour Tire entered
China, to the 2003 marketing campaign of ¡°Grandtour
Tire, can produce plane tires¡±; From the logo-update
project of Hisense to the birth of Hisense
robot; From Liquan Beer¡¯s product re-structure
to No.1 position among beer positions in Guangxi
for nine years; From just a formula bought
by Guilin Fourth Pharmaceutical Plant to becoming
the 800 pound gorilla of Medical Plaster in
China¡Meikao¡¯s bold and effective imaginations,
which are subject to strict analysis, bring
unique value to enterprises.
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- Insights
Nowadays it is difficult to make predictions.
Nobody can conceive the current world. The
market is in changing every second, and business
opportunity goes by quickly. To grasp opportunities
in advance, we must have insights in trends,
social situations, consumer psychology, in
order to realize ¡°victory before the battle¡±.
Sunzi, a great ancient Chinese strategist
said: ¡°Those good at war would make themselves
invincible first, and waiting for the opportunity
to conquer their enemy. It depends on ourselves
to be invincible, and the enemy to be conquerable.¡±
And he also said: ¡°Those good at defending
hide under the earth, and those good at attacking
move into the sky.¡± As a creative consulting
company, Meikao is good at making use of the
precious experiences accumulated in the complex
market environment of China, and summarizing
the theories and practices in brand establishment,
and changing them into research tools that
have rules to follow, such as Meikao¡¯s Eco-brand
system theory and the Recognition Database
of Chinese Consumers, which enable Meikao
to quickly find the orientation to success
in the complicated competition environment.
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- Execution
Execution is the major issue faced by any
enterprise. The relationship between human
resources, strategies and business operation
of an enterprise is not automatically streamlined,
and the strength or weakness of each factor
will have impact on the development of the
entire movement. Meikao is dedicated to provide
appropriate and practical strategic solutions
based on detailed analysis, which becomes
the core culture of Meikao
.Execution means facing the reality, especially
when market strategy and objectives are challenged.
Meikao¡¯s flexible and powerful execution capability
can make the existing problems to be effectively
solved.
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